Horses and ponies are one of most loved pets after the feline and canine categories. And believe you me, horses are more expensive, not only when it comes to the price you pay for buying but for nurturing the animal via throughout its life cycle as well. So in terms of costs, it all bows down to the insurance policy covering your subject. A small-at-the-start but later-expensive mistake which many horse owners commit is choosing the horse and pony insurance provider and not the policy.
As in the brand via promotion in the segment of equine insurance is so strong that people are okay with choosing a so-so policy from a good brand rather than a good policy from a so-so or new emerging brand. The commercial race has made sure every human health insurance company offers horse and pony insurance as well. Hence, branding is just about a decade or say, a couple decades old. So in actual, the brand factor doesn’t hold ground, it’s just that we are too influenced by our friends and family while choosing an equine insurance plan.
Horse and pony insurance is not a dog or cat insurance, the money at play is huge, so getting as much discount (along with better set of terms & conditions and bigger cover) as possible is the mantra. As many new brands are venturing into equine insurance, they offer heavy discounts, so grabbing such advantages is a good move. No doubt, without proper feedback the trust factor doesn’t stick well, but once the brand is a couple of years old, and if they are offering good plans, going for it is better than sticking to the old-fashioned plans from market leaders.
